iGod and the Meaning of Life, 2007.
Installation for graduate exhibition, National College of Art and Design, Dublin, Ireland.
iGod and the Meaning of Life is an installation featuring a system of corridors and waiting rooms that copy some of Kubricks film sets and their stylistic view of the technological future being placed within 1960s architecture and culture. On being advertised the opportunity to meet a prophet and find out the meaning of life audience members are faced with an identity check, security search and instructional video- all carried out by uniformed women. After signing forms deferring any religious beliefs or allegiances, they are allowed to meet iGod, an oversized iPod prophet that calmly chants slogans typical of 60s idealism.
The architecture, dress, rhetoric and sound aim to embody and negotiate the wealth borrowed from this idealistic culture and to be reappropraited by contemporary marketing in their efforts to advertise products- especially in the field of communication technology and finance. iGod chants their slogans "Just be..... We're better connected.... Live for more..... Play more...... Power to people.... Always..... Come together....... We believe in better.... Today. Tomorrow. Together...... Live more.... A richer journey.... Lets make it happen.... Tomorrow today..... Discover..... Dream first..... Its ours..... Meet life today..... What really matters..... Truly..... Seeing beyond..... Inspire, involve..... "
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